Building trust with clients is a smart business move for several reasons:

1. Customer Loyalty: Trust is a key factor in building long-term relationships with clients. When clients trust a business, they are more likely to remain loyal and continue using its products or services. This leads to repeat business, which is essential for sustainable growth.

2. Positive Reputation: Trustworthy businesses tend to develop a positive reputation in the market. Satisfied clients are more likely to recommend a trusted company to others, generating positive word-of-mouth marketing. (Check out Jeff Hendersons book Know What You're For) A strong reputation can attract new clients and create a competitive advantage.

3. Enhanced Customer Experience: Trust allows you to establish open lines of communication with your clients. When clients trust their stlyist, they feel comfortable sharing their needs, concerns, and feedback. This information is valuable for improving products, services, and overall customer experience.

4. Increased Sales: Trust plays a vital role in the sales process. Clients are more likely to make purchases (retail, added hair services, treatments, etc) from hairstylists they trust. When clients have confidence in your ability to deliver on promises, they are more willing to invest in your offerings. Trust can lead to higher conversion rates and increased sales.

5. Risk Reduction: Trust helps mitigate perceived risks for clients. By building trust, stylists demonstrate their reliability, professionalism, and commitment to fulfilling their promises. Clients are more likely to choose someone they trust over competitors, as it reduces the perceived risk associated with the purchase decision.

6. Long-Term Success: Trust is a foundational element for long-term business success. It fosters stability, credibility, and goodwill, creating a solid platform for growth. Trusted businesses are better equipped to navigate challenging times, adapt to market changes, and build enduring relationships with clients. (Ex: covid and lockdowns...the stylists who built loyal, trusting relationships with their clients still thrived when we were allowed back.)

7. Competitive Advantage: Trust can be a significant differentiator in a crowded marketplace. If you are known for your trustworthiness, you will stand out from the competition. Clients are more likely to choose a trusted business, even if it means paying a premium or sacrificing certain features, as trust provides peace of mind and assurance.

In summary, building trust with clients is a smart business move because it fosters customer loyalty, enhances reputation, improves the customer experience, increases sales, reduces risk, contributes to long-term success, and provides a competitive advantage in the market.